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Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982
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Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/pre-classifying-consumers


Research papers

Budgeting to determine the profit contribution

This paper is a discussion in broad terms of the first two of these areas and in particular, the interaction between the two. Research data is one of the key inputs of the marketing planning process. However as with advertising or below-the-line...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Bill Blyth
August 23, 1981
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Citation

Blyth, B. (1981a, August 23). Budgeting to determine the profit contribution. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/budgeting-to-determine-the-profit-contribution


Research papers

Efficiency in sample design

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
September 1, 1978
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Citation

Blyth, B. (1978a, September 01). Efficiency in sample design. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/efficiency-in-sample-design


Research papers

Towards a new evaluation of grassland nutrition

Fisons have available a wide range of basic quantitative data on the use of fertilizer on grassland, covering a period of 20 years. But such data is largely restricted to analyses by size of farm and region. To gain a deeper insight into the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Derek Harris, Ronald E. Walpole, Bill Blyth
June 15, 1976
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Citation

Harris, Walpole and Blyth (1976a, June 15). Towards a new evaluation of grassland nutrition. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/towards-a-new-evaluation-of-grassland-nutrition